1686 Ellesmere Rd
Scarborough, ON M1H
Canada
Social selling: Reaching today’s buyer
The buying process has changed more in the past five years than the previous fifty years.
Today’s buyer has more often than not made their purchasing decision before they’ve reached out to you. They’re smart. They’re educated on the product. And they are active online.
Social selling is the process of finding that potential customer early in the buying process.
It’s about reaching a network of prospects when they want to be reached, how they want to be reached and in the places they want to be reached. It’s about building relationships than turn prospects into trusting customers.
There’s a big difference between social media and social selling. And you need to know the difference to maximize your success.
SPEAKER CANCELLATION: Coun. Michelle Holland our original speaker for this date, was forced to cancel her appearance.